
WINTER 2004/2005 ISSUE
JUNK FAX PROTECTION ACT
There may be some finality to the formerly unsettled
picture on federal regulation of junk fax transmissions.
Since the first federal legislation on the subject,
in 1991, there has been an "established business
relationship" exception allowing the sending of
commercial advertising by fax under certain conditions.
In 2003, the Federal Communications Commission issued
a regulation that would have effectively removed the
exception, requiring express written permission from
the recipient for sending any commercial ads by fax.
Opposition from business groups prompted the FCC to
put off enforcement of that rule three times.
Before the restrictive FCC regulation ever became effective,
new legislation has reinstated the established business
relationship exemption. It is still illegal to send
unsolicited fax advertisements to anyone who has requested
that they not be sent. However, unsolicited faxes can
be sent if the sender has an established business relationship
with the recipient and the fax itself has a conspicuous
notice on its first page informing the recipient that
it can request not to be sent more such faxes. To combat
the sale of fax lists to mass marketers, the law requires
businesses to obtain fax numbers either directly from
the recipient or from a published source, such as a
directory, an advertisement, or a website. |